The tools I use
An overview of all my tools with short reasoning behind each choice. The list is kept up to date with real experience.
Platform & CMS
2
Ghost
My go-to choice for content-first websites and publishing. Exceptional response times, no plugin maintenance nightmares, and effortless monetization.
WordPress
Irreplaceable for specialized integrations and complex WooCommerce stores, but often overcomplicated for lean static content.
Analytics & SEO
3
Google Analytics 4
Indispensable for paid advertising attribution and sales funnel conversion analysis, despite its complex UI.
Google Search Console
The cornerstone of technical SEO. Every single production website must be verified in GSC immediately at launch.
Plausible Analytics
The gold standard for websites prioritizing user privacy, extreme loading speeds, and clean, actionable metrics.
Email & Newsletters
2
ConvertKit (Kit)
My highest-recommended newsletter tool for serious creators and engineers. Ensures your emails land in the primary inbox, not Spam or Promotions.
Mailchimp
Great for beginners exploring visual marketing campaigns, but pricing quickly becomes inefficient as your subscriber base grows.
Content Creation & Workflow
2
Notion
The command center for all my writing and architectural blueprints. Every article draft, feature backlog, and sprint starts here.
Grammarly
An essential assistant for crafting clear, authoritative English blog posts and developer documentation.
Media Optimization & Research
2
TinyPNG
Mandatory hygiene before committing any image asset. The easiest shortcut to achieving a 100/100 Google PageSpeed score.
Ubersuggest
The best value SEO companion for independent web builders looking to find high-intent topics without paying $150+/month.
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Have a question about a specific tool?
If you'd like to know more about my experience with any of these tools, or need a recommendation for a specific task — write to me!